References

By Pauline M. Berry

  1. Ellisworth and Ellisworth, The New Internet Business Book, Wiley, 1996.
  2. Robert Bruekner "Taking on TV:TV is a bad role model for the Web", Internet World, July 1996.
  3. Carothers et al. "Competitive Advantage Through Customer Value: The role of value based strategies", In Competing Globally Through Customer Value: The Management of Strategic Sprasystems, Ed. Stahl and Bounds, New York, Quorum Books.
  4. Cronin, Doing Business on the Internet, Van Nostrand Reinhold, New York 1993
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