Top 10 advertisers based on ad placement spending Jan. 1996

Rank   Advertiser                 US $     
                 
1       IBM                            460 900                   
2       Microsoft                      248 200                   
3       AT&T                           245 700                   
4       Netscape                       227 400                   
5       NYNEX                          198 500                   
6       MCI                            187 300                   
7       c|Net                          177 800                   
8       Internet Shopping Network      172 900                   
9       Excite                         165 900                   
10      Saturn Corp.                   158 400