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AIC Seminar Series

Emotions in the web

Rosa GilUniversitat de Lleida[Home Page]

Notice:  Hosted by Vinay Chaudhri.

Date:  Thursday, August 16th 2012 at 4:00pm

Location:  EK255 (SRI E building)  (Directions)


Rosa will present an approach to the emotions world in the Web from different points of view because designing software must include hedonic aspects to fulfill user’s needs. This talk will include aspects under research in current projects that go beyond traditional Human Computer Interaction, adding knowledge from other disciplines as Data Integration or Graphic Design to illustrate this complex world. Finally, future research lines will be also presented. Increasingly, web application design integrates the emotional part. This means that emotions are present in graphic design applications. When performing a user-centered design, it not only takes into account the functionality or usability but there is also an emotional design. A case of emotional design from the early stages will be presented.

There is also the emotional side when users interact with the system because the application is expected to respond to their emotions somehow. This can be achieved modelling emotional knowledge as ontologies and other systems that interact with the user through emotions-aware avatars. At this point, you need some technology to recognize users’ emotions. This is achieved by recognizing on the one hand gestural information formalized in emotional heuristics against the information collected during user tests by the users themselves.

Some of these techniques have already reached the industry. Some companies have already ptimized processes using tools derived from Kansei engineering, which takes into account the user in all phases of product development and where the emotional analysis is included as a part of the process. For instance Audi for the design of the A2.

   Bio for Rosa Gil

Rosa Gil began to work with ontologies in 2000 when she got a scholarship at the Universitat Pompeu Fabra related with Semantic Web based multimedia and digital rights management research. This led to her PhD thesis, completed in 2004, about agents negotiating in the Semantic Web. She is now an associate professor at the Universitat de Lleida, where she is also member of the GRIHO Human-Computer Interaction and Data Integration research group. Her research involves user interfaces and visualisation, emotional knowledge and cross-cultural trends. She is currently visiting at the Stanford HCI Group. More details from

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