AIC Seminar Series
Emotions in the web
Notice: Hosted by Vinay Chaudhri.
Date: Thursday August 16, 2012 at 16:00
Location: EK255 (SRI E building) (Directions)
Rosa will present an approach to the emotions world in the Web from different points of view
because designing software must include hedonic aspects to fulfill users needs. This talk will
include aspects under research in current projects that go beyond traditional Human Computer
Interaction, adding knowledge from other disciplines as Data Integration or Graphic Design
to illustrate this complex world. Finally, future research lines will be also presented.
Increasingly, web application design integrates the emotional part. This means that emotions
are present in graphic design applications. When performing a user-centered design, it not
only takes into account the functionality or usability but there is also an emotional design.
A case of emotional design from the early stages will be presented.
There is also the emotional side when users interact with the system because the application
is expected to respond to their emotions somehow. This can be achieved modelling emotional
knowledge as ontologies and other systems that interact with the user through emotions-aware avatars.
At this point, you need some technology to recognize users emotions. This is achieved by recognizing
on the one hand gestural information formalized in emotional heuristics against the information collected
during user tests by the users themselves.
Some of these techniques have already reached the industry.
Some companies have already ptimized processes using tools derived from Kansei engineering,
which takes into account the user in all phases of product development and where the emotional analysis
is included as a part of the process. For instance Audi for the design of the A2.
Rosa Gil began to work with ontologies in 2000 when she got a scholarship at the Universitat Pompeu
Fabra related with Semantic Web based multimedia and digital rights management research. This led to her
PhD thesis, completed in 2004, about agents negotiating in the Semantic Web. She is now an associate professor
at the Universitat de Lleida, where she is also member of the GRIHO Human-Computer Interaction and Data
Integration research group. Her research involves user interfaces and visualisation, emotional knowledge
and cross-cultural trends. She is currently visiting at the Stanford HCI Group. More details from http://rhizomik.net/~rosa
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