WebIC: An Effective "Complete-Web" Recommender System
|Russ Greiner||University of Alberta||[Home Page]|
Notice: Hosted by Vinay Chaudhri.
Date: Thursday, December 1st 2011 at 4:00pm
Location: EJ228 (SRI E building) (Directions)
Many web recommendation systems direct users to webpages, from a single website, that other similar users have visited. By contrast, our WebIC web recommendation system is designed to locate "information content (IC) pages" --- pages the current user needs to see to complete her task --- from essentially anywhere on the web. WebIC first extracts the "browsing properties" of each word encountered in the user's current click-stream --- eg, how often each word appears in the title of a page in this sequence, or in the "anchor" of a link that was followed, etc. It then uses a user- and site-independent model, learned from a set of annotated web logs acquired in a user study, to determine which of these words is likely to appear in an IC page. We discuss how to use these IC-words to find IC-pages, and demonstrate empirically that this browsing-based approach works effectively.
Joint work with Tingshao Zhu, Gerald Haeubl and Bob Price
Please arrive at least 10 minutes early as you will need to sign in by following instructions by the lobby phone at Building E. (or call Wilma Lenz at 650 859 4904, or Vicenta at Lopez at 650 859 5750). SRI is located at 333 Ravenswood Avenue in Menlo Park. Visitors may park in the parking lots off Fourth Street. Detailed directions to SRI, as well as maps, are available from the Visiting AIC web page. There are two entrances to SRI International located on Ravenswood Ave. Please check the Builing E entrance signage.