AIC Seminar Series
Etiquette and Politeness in Social Interactions: Culture, Behavior and Compliance
| Chris Miller | Smart Information Flow Technologies | [Home Page] |
Notice: hosted by Neil Yorke-Smith
Date: Monday April 27, 2009 at 15:00
Location: EK255 (SRI E building) (Directions)
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Stemming from an initial realization that humans tend to personify complex
automation regardless of whether it is given a "face" or an embodiment, we
have had a growing interest in understanding the implications of patterns of
social interaction and expectation (what we call "etiquette") for
human-computer interaction design. This interest has led us to develop a
computational model of a significant aspect of etiquette politeness and
its role in establishing, maintaining and revising social relationships.
Our model, based on the socio-linguistic work of Brown and Levinson (1986),
posits a culturally universal function for politeness the management of
"face threats" in interactions between intentional agents and explains the
role of politeness in power and familiarity relationships and in the
conveying of imposition, urgency, indebtedness, etc. We have developed a
computational implementation of this model and have demonstrated its ability
to deliver culturally-specific perceptions of politeness in game and
simulation settings. More recently, however, we have extended this model to
include the impact of perceived politeness on decision making, attitudes and
behaviors in response to directive speech acts. Through a series of human
subjects studies, we have the beginnings of a model of how the politeness of
a directive will be perceived in context by members of different cultures,
and given a level of perceived politeness, what measurable effects it will
have on variables such as trust, affect, perceived workload, memorability,
reaction time, accuracy and overall compliance likelihood. There are a wide
variety of applications for this modeling approach, some of which we are
beginning to develop.
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Dr. Christopher A. Miller is the Chief Scientist and a co-owner of Smart
Information Flow Technologies (SIFT) based in Minneapolis, MN. He has more
than 20 years experience in R&D for advanced human-automation interaction
systems first at Honeywells Technology Center and then at SIFT. With a
degree in Cognitive Psychology from the University of Chicago and an ongoing
interest in Artificial Intelligence, much of his work focuses on developing
and applying computational models of human cognitive phenomena. Examples
include a computational metric for information "fit" which has been used to
dynamically adapt cockpit displays to a pilots ongoing task needs; an
approach to human-machine interaction, called "Playbook(R)", which uses a
shared hierarchical task model as an expandable lingua franca between a
human supervisor and automation (such as Unmanned Air Vehicles) and provides
the human with the ability to flexibly delegate authority to automation at
either high or low levels of control; and a culturally universal model of
perceived politeness, its role in managing social relationships and its
impact on directive compliance behaviors.
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